Media Rights Capital'Ozark' Was Most Popular Streaming Show This Summer, According To New Audience Metric. By Michael Schneider.
A few months ago, a Netflix exec mused to Indie. Watch Vehicle 19 Online Flashx. Wire that he was actually surprised that the streaming service’s viewership data hadn’t leaked out. Plenty of Netflix insiders know exactly who’s watching what, and when. Yet, the streaming giant has managed to keep its ratings under lock and key. Accurate data remains a mystery to even top- level Hollywood execs outside of the Netflix bubble. That’s starting to change, as more services chip away at the facade of Netflix ratings. Parrot Analytics has made headlines recently with its proprietary “Demand Expressions” metric, which looks at a variety of factors in determining a digital program’s popularity.
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And according to a new study revealed exclusively to Indie. Wire, the Jason Bateman drama “Ozark” led the pack among all streaming shows over the past 9. Demand Expressions” measures audience demand for a title — including streaming, social media, blogging, file sharing, blogging, comments and other sources. The measurement is weighed by importance, which means a stream or download take precedence. As for the Parrot Analytics data, the company shared the top 1. United States over the past 9. Netflix easily dominates the roster.
The sleeper hit “Ozark” actually topped the charts, while CBS All Access’ “Star Trek: Discovery” was No. Netflix’s “Stranger Things,” which remains popular even before the launch of Season 2. Hulu makes an appearance with Emmy winner “The Handmaid’s Tale,” but as has been discussed recently about the lack of buzz surrounding Amazon Prime’s programming, none of that service’s shows make the top 1.
Visit the article at Indiewire. Ozark’ Renewed for Season 2. By Joe Otterson“Ozark” has been renewed for Season 2 at Netflix, Variety has learned. Like the first, the second season will consist of 1. The series follows financial planner Marty (Jason Bateman) and his wife Wendy Byrde (Laura Linney). Without warning, Marty relocates the family from the suburbs of Chicago to a summer resort community in the Missouri Ozarks after a money laundering scheme puts him in the crosshairs of a Mexican drug lord. Bateman directed multiple episodes in addition to serving as an executive producer.
Chris Mundy executive produced and wrote for the series. Bill Dubuque and Mark Williams created the series and also executive produce. The series is produced by Bateman’s Aggregate Films in association with Media Rights Capital for Netflix. The series has received mostly positive reviews, with Variety‘s Sonia Saraiya writing: “ The taut thriller veers close toward storytelling pitfalls that other prestige dramas have made — strippers, money laundering, infidelity, a sex tape, bags of cash, barrels of acid — but deftly avoids falling into the bleak soup of bloated streaming dramas about a tortured male soul. Ozark’ so carefully guides the audience through the story that it is one of the most compulsively watchable debuts of the year — a crime story that is part- thriller, part- caper, and endlessly surprising.”Netflix also recently renewed freshman comedy “GLOW,” which is a fictional account of a real all- female wrestling TV show from the 1.
That renewal came on the heels of the cancellation of the drama series “Gypsy” starring Naomi Watts. Read the full article of Variety. Baby Driver Zooming Past $1. Watch Dark Touch Online Gorillavid. M At Domestic B. O. By Anythony D'Alessandro.
The Edgar Wright- directed action movie ballet will break the $1. M threshold by tomorrow according to rival estimates. Baby Driver, made by Sony/Tri. Star, Working Title and Media Rights Capital to the tune of a net production cost of $3.
M, has been a breath of fresh air at a summer box office given its originality amid a litter of Nth franchise sequels, many of which have fallen short of providing any gas at the B. O. (take your pick: Alien: Covenant, The Mummy, Transformers: The Last Knight, etc.). Baby Driver is a clear example of Sony Pictures motion pictures group chairman Tom Rothman’s mandate at the studio: Make ambitious, original fare at a reasonable price so that there’s plenty of upside.
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In addition, Baby Driver is a big win for Hannah Minghella’s Tri. Star Pictures. Much like Jordan Peele’s Get Out before it, what Baby Driver proves in this streaming age, is that audiences will drive to the multiplex to watch riveting, original, lower budget fare. Just because a film is considered niche and risky, doesn’t necessarily mean it should just be destined to home audiences. On the opposite end of the spectrum, we have another brilliant summer film like Netflix’s $5. M- plus budgeted Okja, which despite its grand launch at the Cannes Film Festival, isn’t continuing to generate great buzz because it’s been shackled to the small screen.
The way that Wright coordinates car chase sequences with punctuating sound and the rhythm of hard rock songs like Queen’s “Brighton Rock” or Jon Spencer Blues Explosion’s “Bell Bottoms” is something to behold on the big screen, not a 7. K television. Top this off with Ansel Elgort and Lily James’ smoldering chemistry, and you have a movie. Sony has been great about putting its below the line contenders out there during awards season, and Baby Driver should be in the mix.
Currently, Baby Driver is playing at 8. M this weekend (and if it doesn’t clear $1. M by tomorrow, then it will on Monday). In the pic’s seven weekend run, Baby Driver has averaged a - 3. Sony is currently planning to take the movie wide again during the weekend of Aug. Worldwide, Baby Driver stands at $1.
M. Sony started the engines on this movie back at SXSW with a marketing/publicity campaign led by Danielle Misher, EVP of Tri. Star marketing. Baby Driver earned great reviews and slotted a 1. Rotten Tomatoes score before opening, and leveraged that in their trailers. Damon Wolf, the head of creative advertising for Tri. Star, led the charge on creating the high octane, retro- style promos for the film with colorful vintage design posters and award- winning million- plus- view trailers (Best Action Trailer at 2.
Golden Trailer Awards). From the onset, Baby Driver has been Wright’s highest grossing title of his career both on an opening and running total basis. He hatched the feature from an idea he formulated years ago. Originally, the industry saw a $2. M take for Baby Driver in its five- day opening, but the pic trumped expectations during an Independence Day stretch with $2.
M, and $3. 9M in its first week of release.