You just bought a new Nintendo Switch. First of all, good job! They’re still kind of hard to find. Now it’s time to figure out what games you want to play. We.
The Entertainment Marketing Summit – Variety Summits. Check daily for additional speakers! Registration. 9 a. Always On – Masters of the Connected Entertainment Campaign. Marketers enjoy endless opportunity in how to spread the word.
But there can be endless pain in choosing the best multiplatform strategy in this always on media landscape. Should marketers tease a visual on social before building big through an eventual TV buy? What linear vs nonlinear OTT network offers the biggest bang for what target demographic? What is the best approach to measure audiences to best drive campaign momentum across platforms? Media marketers will explore the best 3. TV and digital projects. Moderator: Janko Roettgers, Senior Silicon Valley Correspondent, Variety Speakers: Laurel Bernard, President, Entertainment Marketing, Simulmedia.
Michael Engleman, Head of Marketing and Brand Innovation, TNT & TBSDarren Schillace, SVP, Marketing Strategy, ABCJim Underwood, Global Head of Entertainment Strategy, Facebook. Jenny Wall, SVP and Head of Marketing, Hulu. Pandora Reinvented. In his first speaking engagement as Pandora CMO, former top Linked.
For the right price, you could call these eccentric dwellings home.
In and Apple marketer Nick Bartle will talk about branding a company in a cutthroat competitive environment. Speaker: Nick Bartle, Chief Marketing Officer, Pandora Interviewed by Janko Roettgers, Senior Silicon Valley Correspondent, Variety. Keynote Conversation with Ron Howard, Academy Award- Winning Director/Producer and Co- Chairman, Imagine Entertainment and Brian Grazer, Academy Award- Winning Producer and Co- Chairman, Imagine Entertainment. Interviewed by Debra Birnbaum, Executive Editor, TV, Variety.
Lot of Followers, Lot of Results? Getting Influencer Entertainment Marketing Right.
Marketers understand the value of tapping into digital and social media darlings. They inspire fierce followings for their trusted, authentic posts on fashion, food, design and other key consumer product categories across a slew of platforms. But what is the right formula in picking the right influencer, on the right platform, to say the right things about your product, to the right target audiences? How are digital platforms guiding marketers out of the weeds and giving them a clear path for success? What influencer campaigns produced actual ROI? Top marketers, consumer brands and digital platforms will discuss how they are refining influencer marketing for best results.
Moderator: Shira Lazar, Founder/Host, What’s Trending. Speakers: Alan Beard, Chief Marketing Officer, Fullscreen.
Ken Halvachs, Head of Influencer Marketing, Digitas. LBi Studios. Pamela Kaufman, Chief Marketing Officer, Nickelodeon. Lisa Sherman, CEO, Ad Council. Rafi Mamalian, Global Director of Content and Influencer Marketing, Undertone. Networking Break. Ultimate Brand. Makers.
In our time- shifted, click- now- to- exit, scrolling- through age, the traditional 3. But opportunities abound for creating messaging so entertaining, audiences can get hooked regardless of the content’s branded/sponsored/promoted/native advertising status. Who are the master brandmakers behind truly entertaining campaigns?
What platforms – TV, digital publishers, mobile, outdoor, theatrical exhibition – are best advising brands on their branded content plays? CMOs and their marketing partners talk how they are advertising without really advertising at all. Moderator: Andrew Wallenstein, Co- Editor- in- Chief, Variety Speakers: Lee Brown, Chief Revenue Officer, Buzz.
Feed. Joseph Matsushima, Co- Founder & Co- Creative Director, Denizen Company. Doug Rozen, Chief Digital and Innovation Officer, OMDMelissa Waters, VP Marketing, Lyft. Mike Yapp, Founder and Chief Creative Officer, The Zoo Americas, Google. Keynote Personal. Premium. Powerful.
The ultimate challenge for a brand is telling the right story to the right person in the right way. Custom social content, distributed across trusted publishers, allows brands to stay top of mind (and screen) with their audiences. In this session, you will hear from a top social influencer, who effectively serves as a one- man production house and creative agency. Undertone and Cycle will also discuss how their approach is resetting the industry standard of what it means for brands to truly connect to consumers through quality creative, powered by data, driving significant business results. Speakers: Eric Franchi, Co- Founder and SVP of Business Development, Undertone. Brett Joss, Vice President of Partnerships, Cycle. Eric Rubens, Social Influencer, Cycle.
Bullseye! Targeted Campaigning in the Mobile Age. Mobile has always carried irresistible appeal to marketers. Recent studies point to Americans collectively checking their phones 8 billion times a day. But compared to TV, advertising on mobile remains a relatively untapped frontier, as marketers wade through consumer privacy issues, slow load- speeds and deciding between banners vs.
Mobile is nevertheless poised to gain in popularity, as the lure of precision, custom marketing to individual phone owners remains strong. Chief digital marketers and platform partners will explore what it takes to succeed in messaging in the mobile space. Moderator: Gayle Fuguitt, Chief of Customer Insight and Innovation, Foursquare. Speakers. Raghu Kodige, Chief Product Officer and Co- Founder, Alphonso Inc. Sean Galligan, VP & Industry Lead, Technology, Media & Telecom, Yahoo. David Grossman, Head of TV & Entertainment, Content Partnerships, Twitter. Alicia Jones, Head of Honda & Acura Social Media Marketing, American Honda Motor Co., Inc.
Elias Plishner, EVP Worldwide Digital Marketing, Sony Pictures. Mark Young, SVP, Strategy and Business Development, Fandango. Lunch. 2: 1. 0 p.
Studio Roundtable: The Art and Science of Opening a Film, Presented by Media Funding Partners. As the media landscape has exploded with change, one thing is constant – the extreme highs and lows studio marketers experience upon films’ opening day at the box office. Even as prediction and tracking technology improve, murkiness remains in assessing a film’s likely performance. But the launch campaign – despite the uncertainty – continues to be of crucial importance in setting the right first impression with audiences. What are the latest creative storytelling strategies in introducing a film? How are studio marketers deciding between TV vs digital options in rolling out their campaigns? How important is it to have talent heavily invested in personal social posts about the film? Studio marketing chiefs will pull back the curtain on their launch campaigns.
Introduced by: Steve Soffer, Founding Partner, Media Funding Partners Moderator: Sarah Chazan, Editorial Director, WSJ Custom Studios, The Wall Street Journal. Speakers. Deborah Brett, Senior Vice President of Partnerships and Products, Viacom. Megan Crawford, Head of Motion Picture Marketing, CAAJonathan Helfgot, President Marketing, Open Road Films.
David O’Connor, EVP, Global Franchise Management and Brand Marketing, Universal Pictures. JP Richards, EVP, Worldwide Digital Marketing, Warner Bros. Pictures. Paul Yanover, President, Fandango. The New TV Campaign. An exploration into trends for engaging today’s TV audiences Speaker: Puja Vohra, EVP, Marketing and Digital, tru.
TV Interviewed by Debra Birnbaum, Executive Editor, TV, Variety. Esteé Lauder and the Breakthrough Entertainment Campaign. A look at how massive cosmetics brand Esteé Lauder (Bobbi Brown, Clinique, MAC, Origins and more) are leveraging celebrities and entertainment to connect with today’s consumers. Moderator: Janko Roettgers, Senior Silicon Valley Correspondent, Variety. Speakers: Donald Robertson, Chief Creative Director, Estée Lauder.
Matt Seiler, President, Marketing Solutions, Studio. Networking Break. How to Tie the Perfect Knot – Video & Viewership Understanding. Audiences are gobbling up video across platforms, but how is the industry faring in truly understanding viewership to make the best marketing decisions?
Song of Myself. Won't you help support Day. Poems? 1. 81. 9- 1. I celebrate myself, and sing myself. And what I assume you shall assume. For every atom belonging to me as good belongs to you. I loafe and invite my soul.
I lean and loafe at my ease observing a spear of summer grass. My tongue, every atom of my blood, form'd from this soil, this air. Born here of parents born here from parents the same, and their. I, now thirty- seven years old in perfect health begin. Hoping to cease not till death.
Creeds and schools in abeyance. Retiring back a while sufficed at what they are, but never forgotten. I harbor for good or bad, I permit to speak at every hazard.
Nature without check with original energy. Houses and rooms are full of perfumes, the shelves are crowded with. I breathe the fragrance myself and know it and like it. The distillation would intoxicate me also, but I shall not let it.
The atmosphere is not a perfume, it has no taste of the. It is for my mouth forever, I am in love with it. I will go to the bank by the wood and become undisguised and naked. I am mad for it to be in contact with me.
The smoke of my own breath. Echoes, ripples, buzz'd whispers, love- root, silk- thread, crotch and vine.
My respiration and inspiration, the beating of my heart, the passing. The sniff of green leaves and dry leaves, and of the shore and. The sound of the belch'd words of my voice loos'd to the eddies of. A few light kisses, a few embraces, a reaching around of arms. The play of shine and shade on the trees as the supple boughs wag. The delight alone or in the rush of the streets, or along the fields. The feeling of health, the full- noon trill, the song of me rising.
Have you reckon'd a thousand acres much? Have you practis'd so long to learn to read? Have you felt so proud to get at the meaning of poems? Stop this day and night with me and you shall possess the origin of. You shall possess the good of the earth and sun, (there are millions. You shall no longer take things at second or third hand, nor look through. You shall not look through my eyes either, nor take things from me.
You shall listen to all sides and filter them from your self. I have heard what the talkers were talking, the talk of the. But I do not talk of the beginning or the end. There was never any more inception than there is now. Nor any more youth or age than there is now.
And will never be any more perfection than there is now. Nor any more heaven or hell than there is now. Urge and urge and urge. Always the procreant urge of the world. Out of the dimness opposite equals advance, always substance and. Always a knit of identity, always distinction, always a breed of life.
To elaborate is no avail, learn'd and unlearn'd feel that it is so. Sure as the most certain sure, plumb in the uprights, well. Stout as a horse, affectionate, haughty, electrical. I and this mystery here we stand. Clear and sweet is my soul, and clear and sweet is all that is not my soul. Lack one lacks both, and the unseen is proved by the seen.
Till that becomes unseen and receives proof in its turn. Showing the best and dividing it from the worst age vexes age. Knowing the perfect fitness and equanimity of things, while they.
I am silent, and go bathe and admire myself. Welcome is every organ and attribute of me, and of any man hearty and clean. Not an inch nor a particle of an inch is vile, and none shall be. I am satisfied- -I see, dance, laugh, sing. Parkland Online Putlocker here.
As the hugging and loving bed- fellow sleeps at my side through the night. Leaving me baskets cover'd with white towels swelling the house with. Shall I postpone my acceptation and realization and scream at my eyes. That they turn from gazing after and down the road. And forthwith cipher and show me to a cent. Exactly the value of one and exactly the value of two, and which is ahead?
Trippers and askers surround me. People I meet, the effect upon me of my early life or the ward and. I live in, or the nation.
The latest dates, discoveries, inventions, societies, authors old and new. My dinner, dress, associates, looks, compliments, dues. The real or fancied indifference of some man or woman I love. The sickness of one of my folks or of myself, or ill- doing or loss. Battles, the horrors of fratricidal war, the fever of doubtful news. These come to me days and nights and go from me again. But they are not the Me myself.
Apart from the pulling and hauling stands what I am. Stands amused, complacent, compassionating, idle, unitary. Looks down, is erect, or bends an arm on an impalpable certain rest. Looking with side- curved head curious what will come next. Both in and out of the game and watching and wondering at it. Backward I see in my own days where I sweated through fog with. I have no mockings or arguments, I witness and wait.
I believe in you my soul, the other I am must not abase itself to you. And you must not be abased to the other. Loafe with me on the grass, loose the stop from your throat. Not words, not music or rhyme I want, not custom or lecture, not.
Only the lull I like, the hum of your valved voice. I mind how once we lay such a transparent summer morning.
How you settled your head athwart my hips and gently turn'd over upon me. And parted the shirt from my bosom- bone, and plunged your tongue. And reach'd till you felt my beard, and reach'd till you held my feet.
Swiftly arose and spread around me the peace and knowledge that pass. And I know that the hand of God is the promise of my own. And I know that the spirit of God is the brother of my own. And that all the men ever born are also my brothers, and the women.
And that a kelson of the creation is love. And limitless are leaves stiff or drooping in the fields.
And brown ants in the little wells beneath them. And mossy scabs of the worm fence, heap'd stones, elder, mullein and. A child said What is the grass? How could I answer the child? I do not know what it is any more than he. I guess it must be the flag of my disposition, out of hopeful green. Or I guess it is the handkerchief of the Lord.
A scented gift and remembrancer designedly dropt. Bearing the owner's name someway in the corners, that we may see. Whose? Or I guess the grass is itself a child, the produced babe of the vegetation. Or I guess it is a uniform hieroglyphic. And it means, Sprouting alike in broad zones and narrow zones. Growing among black folks as among white.
Kanuck, Tuckahoe, Congressman, Cuff, I give them the same, I. And now it seems to me the beautiful uncut hair of graves.
Tenderly will I use you curling grass. It may be you transpire from the breasts of young men. It may be if I had known them I would have loved them. It may be you are from old people, or from offspring taken soon out. And here you are the mothers' laps. This grass is very dark to be from the white heads of old mothers. Darker than the colorless beards of old men.
Dark to come from under the faint red roofs of mouths. O I perceive after all so many uttering tongues. And I perceive they do not come from the roofs of mouths for nothing. I wish I could translate the hints about the dead young men and women. And the hints about old men and mothers, and the offspring taken.
What do you think has become of the young and old men? And what do you think has become of the women and children? They are alive and well somewhere. The smallest sprout shows there is really no death. And if ever there was it led forward life, and does not wait at the.
And ceas'd the moment life appear'd. All goes onward and outward, nothing collapses. And to die is different from what any one supposed, and luckier. Has any one supposed it lucky to be born? I hasten to inform him or her it is just as lucky to die, and I know it. I pass death with the dying and birth with the new- wash'd babe, and. And peruse manifold objects, no two alike and every one good.
The earth good and the stars good, and their adjuncts all good. I am not an earth nor an adjunct of an earth.
I am the mate and companion of people, all just as immortal and. They do not know how immortal, but I know.).